The Art of Simple E-commerce
The Digital Collaborative has designed and developed a new e-commerce solution for online art gallery Kernow Canvas.
Selling original and modern framed prints and canvas art inspired by Cornwall, the new website was required to provide customers with a simple experience that would allow them to easily view, select and purchase favourite pictures of this beautiful county for their home or office.
Using the Bigcommerce platform The Digital Collaborative were able to build a simple but powerful e-commerce solution, keeping the design and functionality basic but effective, whilst utilising the rich and ready to use customer, sales and product management system integral to this progressive and globally supported platform.
Charlotte, owner of Kernow Canvas, said:
“The new website has allowed us to both showcase our work and manage our online e-commerce business in a way that is simple but effective.
This is very much stage 1 for Kernow Canvas, this initial phase is about getting a small collection of work to the online market place as simply as possible. We're very much looking forward to growing the site to become the leading online shop for lovers of art and photography inspired by Cornwall.”
The website reinforces The Digital Collaborative's expertise across e-commerce platforms and underlines the importance of effective positioning when it comes to selling products online. An acute understanding of how to maximise sales has allowed The Digital Collaborative to build up an enviable turnkey service that translates across all areas of an e-commerce project, from the initial build right through to conversions.
To support the success of the website, The Digital Collaborative will be using a detailed online marketing strategy to actively promote the site to the potential search market.
Services provided to GatorDuct include: